ADIDAS

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Client:

Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.

Assignment:

Adidas has contracted us to film a series of videos. The first video which you can see is of the Digital Talent Program rotational presentation event. Here the 8 trainees present their projects to the company. The other three videos are of a digital innovation that needed company internal support to be realized. These videos should show the necessity for this innovation and why employees should stand behind it and executives should fund the innovation.

Execution:

Digital Talent Program: Having previously discussed the event in detail we planned a number of shots beforehand to give us a nice intro that focuses on the trainees themselves and allowed for a smooth transition into the event footage. Here, shots were taken throughout the event, trying to show both the trainees presenting, but also the reactions of the crowd.

Digital Innovation: Several interviews and b-roll were taken during a day at their headquarters in Germany. Being a sports company we believed a colorful look fit best. The interviews were filmed with two cameras, one wide and one close up camera, to give versatility to the shots and also be able to capture a more intimate portrait of the interviewee.