A Brand New Day is a fully independent spirits company. They focus exclusively on the Dutch drinks market, applying their unique vision in respect of brand building to marketing and selling international top brands within the Dutch drinks market. Their portfolio contains an exciting mix of successful international brands, new ideas with unprecedented potential, and brands aimed specifically at Dutch consumers. These brands allow them to constantly amaze their customers, create a buzz and increase sales, every single day.
Shooting Aperol’s promo stunt.
Shooting this stunt was a challenge, at exactly 16:00 all the waiters where ordered to go outside with a tray full of Aperol Spritz and give it away for free to all the customers in the whole street.
With shoots like this, a lot happens at the same time. So to be sure we captured everything on time and from the best angles possible we made sure we had a good briefing from our client.