Fitness First – ICG ClubRide

Client:

Fitness First is an international fitness centre brand founded in 1993 in the United Kingdom. The company owned and operated its clubs around the world.

Assignment:

ICG ClubRide is a returning event on different locations across the BeNeLux. The ClubRide is lead by ICG National and Master Trainers. For this edition we where asked to film the event in Amsterdam.

Execution:

We where asked to create an aftermovie which captured the atmosphere and the day. The event itself focused on 4 bike rides where participants gave their sweat and tears to achieve their best riding performance. We used every ride to tackle the event from different angles. By doing this we where sure we captured everything we needed to create an aftermovie that resembled the event.