ROTTERDAM MAKE IT HAPPEN

Client:

The Rotterdam mentality and DNA are best captured in words like international, entrepreneurial, raw. Worldly, pioneering, no-nonsense. This is the foundation for city marketing under the umbrella of Rotterdam Make It Happen, which started at the end of 2014 with the collaboration of Port of Rotterdam, Erasmus University Rotterdam, Municipality Rotterdam, Rotterdam Partners, Rotterdam Festivals and Rotterdam Topsport.

Assignment:

Poetry International Festival is hosting its 50th edition this year in the bustling city of Rotterdam. To promote this event our client asked us to combine poetry with the city of Rotterdam and finish with a call to action.

Execution:

To achieve their request we recorded a number of poets and chose the most fitting to implement in a video of max 1 minute. In this video, b-roll, show casing the rougher side of Rotterdam was used. We decided it was better to use footage from off the beaten pathes of Rotterdam, as this fit more with the artsy vibe of the festival.