MBA Reunion

Client:
With its mission to be a force for positive change in the world, Rotterdam School of Management, Erasmus University (RSM) has firmly established its reputation over almost 50 years as one of Europe’s most international and innovative business schools.

Assignment:
The MBA Reunion is always a treasured event by MBA Alumni all around the world. This gives them a chance to return to the beautiful city of Rotterdam, many not having been here since long before Rotterdam got a new central station.

To capture this special day RSM hired us for the aftermovie. The day was filled with several different events and activities, giving the alumni a chance to reconnect with their ex-class mates and see the changes both the campus and the city have undergone.

Execution:
Due to the large number of people attending the event, most events were split up into different groups. We decided to follow a small number of groups around, to give both an impression of everything that happened, and also get a diversity of people in the shots.
As a lot was done moving, a gimbal was used to capture smooth and immersive footage. However, we felt that images alone could not convey the energy of the event, and asked several people to give some statements to strengthen the story told in this film.