RSM – Where to put the power in F1



With its mission to be a force for positive change in the world, Rotterdam School of Management, Erasmus University (RSM) has firmly established its reputation over almost 50 years as one of Europe’s most international and innovative business schools.



F1 cars might run on petrol, but it’s actually technology that really drives them. In fact, one of the biggest expenses for F1 teams is research and development. The RSM team consisting of  Yvonne van Everdingen, Vijay Hariharan and Stefan Stremersch from Erasmus School of Economics, wanted to find out whether such investments actually lead to an increase in the firm’s innovation and sales performance.

Our assignment was to interview professor Yvonne van Everdingen on the research create a clip to illustrate the process and findings.



The approach was top create a clip that clearly explained the research and its findings using a combination of animation, interviews and stock footage to cover the subject.