STUDIUM GENERALE

Client:

Studium Generale is part of the Erasmus University Rotterdam (EUR) and organises scientific, social and cultural programmes throughout the year. The programme consist of lectures, debates, a monthly talk show, a monthly Open Stage Night, movie nights, cultural and scientific events and a wide range of workshops, courses and performances.

Assignment:

After 7 years it was time for Studium Generale to get a new promotional video. They had noticed that they were going unnoticed in the university landscape and took on a rebranding move. Part of this was a new promotional video that was supposed to showcase their current portfolio of events offered, while simultaneously announcing to the world, “hey, here we are!”

Execution:

The filming period of this promotional video took half a year. As we wanted to showcase a wide variety of Studium Generales portfolio of event we filmed 11 events. This ranged from simple, one location filming, to biking with a stabilizer behind a group of urban explorers. In order to stay aligned with their new look and feel we went of a modern sleek look with a slightly faded black. The biggest challenge was to compress all these events into a 1 minute video, meaning we only had 3 short shots per event, challenging us to balance the best shots with also giving as good of an overview of the event as possible.